People retain 65-70% of information shared through stories, while only 5-10% of information through dry presentation of data and statistics.
If you want to sell, you have to make people want to listen. Unfortunately, and too commonly, salespeople approach potential customers by trying to impress them with technical presentations that highlight features and functions of their product or services, rather than highlighting the value/ROI those products or services deliver. This approach leads to lost opportunities and promotes buyer indecisiveness. It is widely known, the answer to this problem, is to tell a story, versus delivering a glitzy technical PowerPoint. Yet, storytelling remains a skill that is grossly underdeveloped and underutilized. In this highly interactive session, we will provide you with proven, simple framework to build and tell stories that take your prospect on the buyer’s journey helping them envision the path to their own success, while transforming how you differentiate and communicate.