Berks Alliance Community Forum: Social Media Analytics

Spotlight on Kutztown University's Social Media Analytics Programs

Combining Business, English and Communications Studies, Kutztown has created unique Academic programs focused on Social Media. They have launched an undergraduate Major and Minor programs, as well as a certificate in Social Media. Built on the Platform of a Social Media Analytics Hub (SMASH), they employ unique and innovation technology to assist students in developing social media content as well as the analytics necessary to assess and evaluate this work.

Local organizations and businesses can meet with students to develop a Social Media based public relations campaign and then analyze the results of these efforts.