Pixels Purpose: How Small Business Visuals Move the Needle Online
It’s not enough to simply show up online anymore. Audiences scroll with instinct, and anything that doesn’t spark something visceral is lost to the abyss within seconds. For small businesses trying to stretch lean marketing budgets, visual content isn’t just part of the strategy—it’s the whole conversation starter. Across platforms, the brands that pull you in are the ones that understand how to frame their message with texture, color, and a clear point of view. Authenticity Always Outperforms
GRCA introduces new GRCCI Board leadership and members of the GRCA Board
The Greater Reading Chamber Alliance (GRCA) is pleased to announce the new leadership of its Greater Reading Chamber of Commerce and Industry (GRCCI) Board and new members of its GRCA Board. The GRCCI board named Laura Haffner, Region Executive at Wells Fargo, Chairwoman, and Kristi Gage-Linderman, CEO at Gage Talent & Business Solutions, Vice Chairwoman. “I am honored to take on the role of Chairwoman for the GRCCI board. I look forward to working with our talented team to continue fostering growth
News Release: 4/7/2025
Celebrate Earth Day all month long with Commute PA!
Celebrate Earth Day all month long with Commute PA! We are giving away three $100 Tango gift cards to commuters in April! To participate, just record four non-drive alone trips (carpool, telecommute, transit, bike, walk or vanpool) in Commute PA during the month here. Need help finding the best mode for you? Contact us here or 1.866.579.7433. Follow us on social media for helpful tips throughout April to celebrate Earth Month!Facebook Instagram LinkedIn X
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GRCA to conduct Wage & Policies Survey
The Greater Reading Chamber Alliance (GRCA), in partnership with the Lancaster Chamber of Commerce, today announced that it is conducting a Wage & Policies Survey. The intent of the survey is to gather wage and policy data from businesses across Berks County to create a valuable resource for local employers. All Berks County companies are invited to fill out the survey, which is free to complete and will contain local and regional data on wages, benefits and workplace policies. Recruiting and
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Berks Women2Women announces ATHENA and EmpowHER Awards recipients
Berks Women2Women, a special program of the Greater Reading Chamber Alliance (GRCA), is proud to announce the 2025 ATHENA Leadership Award and EmpowHER Award winners. The ATHENA Leadership Award celebrates the exemplary leadership of a woman leader who demonstrates excellence, creativity and initiative in their profession, provides valuable service to improve the quality of life for others in their community and actively assists women in achieving their full leadership potential. Meggan Kerber,
News Release: 3/6/2025
Shady Hollow Assisted Riding announces it's 2025 Riding Season. Lots of opportunity for everyone! Check out our many equine activities such as Assisted Riding, Traditional Riding, Spring Bridle Club and Summer Camp. Lesson spots available now!
News Release: 12/11/2024
Visit Shady Hollow Assisted Riding for a Holiday Open House, "Hooves and Hot CoCoa"! Just $5.00 for nonmembers!
Reading, PA Businesses Should File FinCEN's BOI by 01/01/2025 Deadline to Avoid Fines!
The Corporate Transparency Act (CTA) requires businesses to report Beneficial Ownership Information (BOI) to FinCEN to promote transparency and combat financial crimes. As of today, November 27th, 2024, Reading, Pennsylvania, business owners have 35 calendar days (or 25 business days) left to file their BOI report with FinCEN—don’t delay, or you could face $500 per day fines! What You Need to Do:1. Determine if Your Business Must File. Most LLCs, corporations, and small businesses qualify as
Behind the Digital Curtain: How Women Entrepreneurs Build Success with Adobe Acrobat
This October, in honor of Women's Small Business Month, it's essential to acknowledge the cutting-edge tools that enable women entrepreneurs to optimize their workflows and fuel growth. Adobe Acrobat provides a robust set of features aimed at boosting efficiency, simplifying document management, enhancing team collaboration, and streamlining crucial business processes. For women entrepreneurs eager to save time and concentrate on expanding their businesses, these solutions can be transformative in the
Navigating Financial Storms When You’re Between Jobs
In the unpredictable ebb and flow of modern employment, finding yourself between jobs can feel like being adrift without an anchor. But what if this transitional phase could be transformed into an opportunity for personal financial growth and stability? Imagine emerging from this interlude not just unscathed, but with a fortified financial strategy and a renewed sense of control over your economic future. This article delves into strategies designed to help you navigate the financial uncertainties of
Effective Strategies to Enhance Efficiency in Remote Work Environments
Unlock the full potential of your business by joining the Greater Reading Chamber Alliance, where connecting, advocating, and developing are our top priorities. In today's increasingly digital landscape, remote work has become a standard practice for many organizations. While this model offers flexibility and access to a broader talent pool, it also presents unique challenges in maintaining operational efficiency. This article explores practical and proven methods that can help remote teams optimize
Close the Deal: Innovative Sales Strategies for the Savvy Seller
In today’s competitive market, mastering the art of crafting persuasive sales pitches and implementing effective marketing strategies is crucial for success. As you navigate through the complexities of the market, understanding how to connect with your audience, differentiate your product, and convincingly convey your message can set you apart. This guide will explore key strategies to enhance your pitches and captivate your target audience.Know Your Audience: The First Step to Persuasion To craft a
Make Organizational Change Less Stressful With These Steps
As a business owner, it can be a challenge to manage organizational change. It's important to have the right strategies and tools in place to make the process smoother, from a solid plan to PDF tools that can help with training materials. The Greater Reading Chamber Alliance understands how stressful this process can be, both for business owners and their employees. In this blog post, we will discuss the best methods and strategies for business owners on managing organizational change.Figure Out Exactly
