The Greater Reading Chamber Alliance and Alvernia University have partnered with Coursera, the global online learning platform, so that you can learn new, job-relevant skills to advance your career. NOW, you can learn at your own pace—whenever you want, wherever you want.
The Ecommerce and Technology program provides you with an array of tools to broaden your understanding of how to leverage technology to market your business.
Course 1: Building a Business Presence with Facebook
In this course you will understand the basics of applying digital marketing on Facebook including how to navigate your account, setting up advertisements and engage users to grow your audience on the platform.
Course 2: Digital Media and Marketing Strategies
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor and respond to consumers. You will learn to create an integrated approach to your digital marketing approach.
Course 3: Mobile Marketing, Optimization Tactics, and Analytics
This course is designed to guide you through the various sections of a digital marketing plan and an exploration of options to enhance the mobile experience.
Course 4: Build a free website with WordPress
This course will help you to create a free website in WordPress for personal or commercial purposes. WordPress offers a large variety of free website designs and possibilities to develop a commercial website.
Date and Time
Monday Jun 19, 2023
Starts – June 19, 2023
Ends – Sept. 17, 2023
$395/person for Chamber Members;
$495/person for Future Chamber Members
How it Works
Once you complete your registration, Alvernia University will be notified, and you will receive your link to access the program within three business days. You will have 90 days to complete the program. Upon completion of the program, you will receive a Certificate of Completion from Coursera.