In this opening course of the Executive Leadership Academy series, participants will explore key concepts required to cultivate an organization focused on high performance and creating competitive advantage in the marketplace. Topics explored will include external environmental influences, corporate culture, effective leadership styles, organizational communications, and employee motivation. In this course, you will learn the following executive leadership skills:
Create high performance through maximizing organizational efficiency and effectiveness
Hone your leadership skills & style to achieve organizational goals and execute strategies
Gain insights and advantages by assessing the external influences on your organization
Assess how corporate culture enhances or hinders your organization’s performance
Apply motivational techniques and effective communications to drive workplace results and employee engagement across a diverse workforce
Program Designer and Facilitator - Melissa Wells, M.B.A.
Prof. Wells has extensive professional business and managerial experience in the areas strategic planning, marketing, sales management, financing, and entrepreneurial planning & start-up. Prior to teaching at Albright, she was employed in the banking and financial services industry, where her responsibilities included: directing strategic planning and marketing at both the corporate and functional levels; evaluating, structuring and underwriting financial requests; developing innovative products, services and delivery platforms; managing complex corporate customer relationships and strategic alliances; sales management and sales team leadership; optimizing business unit and product line profitability; leading cross-functional project teams to both increase organizational efficiencies and improve effectiveness through revenue growth; and, developing start-up business units within the business organization.
In addition to teaching, Prof. Wells currently mentors and provides consulting services to emerging entrepreneurs, business owners and non-profit organizations in the local community. She is Six Sigma certified and is currently a member of the Board of Directors of Western Berks Ambulance Association, serving as Treasurer and chair of the Board’s Finance Committee; she also a member of the Board’s Marketing and Human Resources Committees. She is involved in the local Greater Reading Chamber Alliance, as well as various non-profit organizations. She is a founding partner of an LLC engaged in seeking local small business investment opportunities.
Prof. Wells has been teaching at Albright College since 1999 and became a full-time faculty member in 2002. She was awarded the Melinda Riccio ‘94 Memorial Excellence in Teaching Award in 2012 and 2021.
Areas of expertise:
Strategic planning and strategic alliances
Entrepreneurship and business plan development
Leadership, corporate culture, organizational structure and change management
Marketing strategy – planning, implementation and control
Sales, sales team leadership and strategic relationship management
Human resource management and corporate training
Project management, including implementation team leadership
Profitability maximization, financial statement analysis, and small business structuring
Strategic and tactical consulting services
Albright College - Academic Program Chair, Business Administration and Digital Marketing & Sales, SPS