Tonight, we spend an evening with Candace Nelson - serial entrepreneur, NYT best selling author, Wall Street Journal contributor, angel investor, TV personality, executive producer, wife & mom - who will be sharing her SWEET SUCCESS with us! Based on her latest book, Candace is sharing the recipe for success in her new book, Sweet Success: A Simple Recipe to Turn Your Passion Into Profits. She is an expert in turning one’s passion into a profitable business and will share the inspiration and actionable tools to transform your dream from passion project to business venture. By revealing the mistakes and lessons she learned while building Sprinkles, Candace breaks down the barriers to entrepreneurship to pave a path forward for a new generation of changemakers.
The conversation with Candace Nelson will be moderated by Freddy Vasquez, owner of FXV Digital Design, Inc., a local Berks business. Freddy is also the host of the Fred Talk Podcast which has produced over 75 real and authentic interviews with local community members. Hailing from Long Island, NY, this self-made entrepreneur has called Berks County his home for 10+ years. With over twenty years of marketing experience, Freddy started making waves in 2016. He quickly made a name for himself with his clean and unique style and passion for community involvement, especially in non-profits such as The Awesome Toy Drive, which he founded in 2019. Freddy lives in Wyomissing with his wife, Jill, their daughters, Angie and Adrianna, and their furry kids, Chloe, Lucas, and Otis.
ABOUT CANDACE NELSON
Candace Nelson is a wildly successful entrepreneur known for co-founding Sprinkles, the world’s first cupcake bakery and ATM, and most recently, Pizzana, a growing chain of Michelin Bib Gourmand-awarded neo-Neapolitan pizzerias. Candace's sophisticated take on the classic American cupcake revolutionized the baking industry and made Sprinkles an overnight bakery sensation. She continues to expand her portfolio of investments with CN2 Ventures, with her husband, Charles Nelson, which invests in early stage and growth stage companies in the retail, food, direct-to-consumer, and branded consumer product sectors.
Candace is also a regular contributor to the Wall Street Journal, author of the New York Times Best Seller “The Sprinkles Baking Book,” co-creator and executive producer of Hulu’s upcoming “Best in Dough”, a new food competition show; executive producer and judge on Netflix’s “Sugar Rush”; and judge on 100 + episodes of Food Network’s hit show “Cupcake Wars”.
She has appeared on Good Morning America, Today, The Chew, The Talk, Nightline and in O, Vanity Fair, InStyle and People magazines. Her cupcakes have been featured on The Oprah Winfrey Show and in Bon Appetit, Food and Wine, The New York Times, and The Los Angeles Times. She lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy.
This event is brought to you from Greater Reading Chamber Alliance (GRCA). We provide businesses with the resources they need to build, grow and thrive. Making connections, advocating for free enterprise and developing our community is our business.
Date and Time
Tuesday May 23, 2023
7:00 PM - 8:30 PM EDT
Arena Seats Open / Registration - 7:00 p.m.
Candace Nelson Begins - 7:30 p.m.
700 Penn Street
Reading, PA 19602
$50 / Arena Seat (does not include admission to the GRCA Annual Dinner Business Awards or dinner portion of the event)
**parking available in DoubleTree by Hilton Reading parking garage
Interested in attending for dinner & awards show as well? Register here.
Cancellation Policy: Cancellations 5 business days prior; otherwise fees apply.
Rachael Romig, Exec. Director of Events & Special Programs